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Company Profile
Ledong Outdoor Products Co., LTD
Ledo has always been a brand of personality, courage, perseverance and exploration spirit, no matter the business leisure or outdoor categories are all devoted to this brand concept. Brand marketing experts said that the unique and inclusive brand gene of Ledou enables it to naturally span the outdoor field from the field of leisure. The strategic adjustment of outdoor and leisure two kingdoms is also very driving force for outdoor sports lovers.
Brand culture
We are committed to delivering the essence of our brand through our products: constant innovation, perseverance and courage.
Brand Events
1. Camel "Miracle Road" Desert Crossing In April 2013, Guo Dandan, China's first world skiing champion, and athletes from Peking University, dressed in camel cross country equipment, overcame numerous difficulties in the natural environment, using persistence and courage to challenge, and successfully crossed the Kubuqi Desert, China's seventh largest desert.
2."Global Adventure, Single World" online theme activity In April 2013, Camel launched the "Global Adventure, Single World" online theme activity, using interactive games to jointly promote with six stores of Camel brand.
3. "In July 2013, the camel scientific research team of the Beida Mountain Eagle Society went to Gaoligong, Yunnan Province to conduct scientific research activities, investigate local village names, collect first-hand information on education, development, and other issues in remote areas, and complete the scientific research project."
4. Camel participated in the 8th Asian Outdoor Exhibition in July 2013. Camel participated in the 8th Nanjing (Asia) Outdoor Exhibition for the first time, attracting attention with its mysterious and atmospheric pavilion design and unique layout, bringing a free and uninhibited perspective to the outdoor community.
5. In July 2013, the Camel Mountaineering Team of the Shanying Society of Peking University set out for the Karakul Lake in Aktau County. After preparing for entering the mountain, adaptive walking, establishing a high mountain camp, and Everest summit, the team successfully climbed the 6535M altitude Kizile Peak.The first Camel Outdoor Festival has a fatal attraction for those who often participate in outdoor cross country activities. Whether it's a new donkey or an old donkey, they will make up their minds after a painful experience and finally make up their minds to "Walk! Where are the challenges? Where are we going?" The first outdoor festival, Taobao Sports · Camel, led by a team of 50 outdoor old donkeys and new donkeys, marched to the Kubuqi Desert in a mighty way, Experience the gentleness and brutality of the desert.